Let’s face it. Hiring a team of marketers doesn’t seem like the right idea when you’re first starting out. The budget might not allow it. Or you’re more of a hands-on learner. That’s why we recommend these marketing tools for beginners who want a little more insight.
Our agency wants our clients to learn what works for their business along the way. That’s how we know a full-fledged marketing plan can be a bit intimidating. Especially when you aren’t sure what benefits you’re receiving.
We recommend these tools to get you better acquainted with digital marketing. You’ll find that their ease of use and free services can help you start marketing your business all on your own.
When you decide to move beyond these tools, you’ll feel a lot more comfortable allowing our team to work with you.
Here are 7 marketing tools for beginners you need to know…
For Design: Canva
Got an eye for the creative but lack expert knowledge on Photoshop/Adobe Design? Canva is your new best friend. Many college students attest to the ease of use Canva provides. Especially for last-minute projects. I was one of them!
Canva is a graphic design platform with thousands of designs and templates in place. Customize a graphic for Facebook, webpage, or LinkedIn without spending hours fine-tuning technicalities.
Its purpose to be user-friendly makes this an essential marketing tool for beginners.
We love the following features for beginners:
- Easy to use brand guides
- Hundreds of thousands of graphic elements (no seriously, it’s endless!)
- 250,000+ templates
- 100+ design types
For Analytics: Google Analytics
Nowhere else are there more answers to your questions than Google. Google Analytics provides you with a clear picture of your results making the idea of analytics less daunting for beginners. They even offer free courses to help you understand the power of your analytic reports!
Take advantage of the following for your business:
- Demographic data
- Social media platform insights
- Data Report Customization
- Conversion Tracking
For Social Media: Loomly
Okay, so you might have seen us mention this before! But it’s hard not to keep talking about it! Loomly is the best tool for social media management, in our opinion!
This marketing tool for beginners alike allows you to create multi-type content. All customizable based on your platforms.
The best part? It’s all in one place!
There’s more to enjoy with:
- List and Calendar view
- Suggestions based on related events and #trends
- Asset management in one library
- Easy to schedule options
For User Research: HotJar
Now user research may not be the most interesting part of the job for some. You could simply go through Google Analytics to gather a decent understanding of your audience.
But imagine getting to be in the mind of your audience. With HotJar, you can do that (without mind control!)
HotJar is a new tool that uses heat sensing technology to see how your visitors experience your site. Find where your visitors linger, where they gravitate, and what they find difficult.
HotJar also offers:
- Visual conversion funnel tracking
- Online form analysis
- Feedback from website poll
For Email Marketing: Klaviyo
Ever scrolled by millions of promotions in your email inbox, but only click a few? Those few are the gold stars of email marketing. The reason lies within both their design and intent.
Getting someone to open your business’s email takes a lot more planning than you may realize. That’s where Klaviyo comes in.
Klaviyo provides you with a pick-and-choose format. It’s easy to insert features that let you visualize your email as a bunch of building blocks. Kind of like your personal set of marketing Legos.
You get to preview how your email comes across to your audience without having to start from scratch. Conisder this marketing tool for beginners the next time you send out an email.
These added features make you feel confident in sending out your next promotion:
- Easy to import email lists
- Email series setups
- Automatic response through email flows
- Audience segmentation to better tailor your emails
For SEO: MOZ Explorer
We know you’ve heard of SEO at this point. A crash course can tell you how important it is to optimize your SEO. But, implementing SEO is a lot easier said than done.
That is…until you discover Moz Keyword Explorer. Its features make this a perfect marketing tool for beginners. And, if you feel up to the challenge you can also try the Pro version.
Moz gives you keyword research, competition insight, and your search engine ranking. Moz also offers thousands of articles to help you understand the complex features of SEO.
We find these Moz features to be helpful:
- Keyword analytics by search volume
- Competitive keyword analysis
- Save your personalized keyword lists
For Better Copy: Hemingway App
Copy is one of those things that gets misunderstood. It’s not the same as your high school essays. But it doesn’t have to be difficult either.
You’re likely to find that one of the differences between good and bad copy is its readability. It’s a lot easier to attract your audience when they can actually read what you’ve written!
So when your audience tends to give no more than 5-8 seconds of attention to your content, you better make it easy to read!
One free and favorite marketing tool for beginners is the Hemingway app.
This tool evaluates not only your readability. It highlights the errors within your writing based on several factors.
Spot passive verbs or unnecessary adverbs in a few seconds! Even get your copy analyzed for its reading level.
We can’t recommend the Hemingway App enough for its:
- Color-coded proofreading system
- Reading time evaluation
- Automatic suggestions
