Inbound Lead Generation System generating 15+ Qualified leads monthly for Personal Injury Attorney
Imagine your firm achieving results like this!
Philip Milam
MILAM LAW FIRM
Attorney Philip Milam has dedicated his life and his practice to helping those suffering personal injury and wrongful death caused by the negligence of others. Previously an insurance industry insider, a job he hated, he now uses this as an advantage for his clients helping them win the compensation they deserve. Unlike some personal injury lawyers, Philip has a heart for each of his clients to feel heard, understood, informed, and empowered.
Law Firm Marketing Case Study
The Challenge
They knew that being a Georgia law firm meant obtaining leads. But cold calls and sporadic referrals weren’t bringing in the results they desired. They needed a strategy that incorporated these 3 things:
- Systemized and Consistent Lead Flow
- NO Cold Calls
- NO Bad Leads
- NO Ineffective Spending
The Solution
Our F22 Law Firm Growth System creates an end-to-end system easily tailored to your brand’s needs. Whether you desire brand awareness or lead generation, we’ll create the perfect customer journey. Read on to see how we incorporate vital elements your brand needs to be a success story.
The Results
Sometimes we encounter a brand that already has a strong image in mind. You may find you hardly want any changes at all.
That’s why we work with your brand’s image, only impacting the elements you want to be changed.
When Milam Law contacted us, their brand was set to go. The logo was established. The colors were selected. But something was missing…
A unique website of their own.
Our inspiration from the logo allowed us to follow a familiar look, with a touch of ingenuity. Scroll down to see how we created their website with a structured guideline.
Marketing Funnel Results
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Creating a Brand Guideline
The easiest methods are sometimes all you need to begin seeing growth. We start with brand guidelines to set a standard that can be easily replicated. Your typical brand guideline performs 4 essential functions:
– Establish an online voice
– Create a consistent look
– Save time in producing content online
– Recognition
Milam Law Firm had material to fall back on when creating their guideline.
Their deep blue and dignified gold colors give a bold, professional look. This contrasts the bland, neutral tones many law firms are known for.
Simple icons, strong text, and a user-friendly design made it easy to read about Milam Law’s services.
Most importantly, it was memorable.
Now we needed to keep it at the forefront of our client’s minds. SEO was our next step.
Now Enter… SEO
Every client we work with is provided research and SEO suggestions right from the start. Milam Law was no different.
Being a top competitor in the personal injury industry has its difficulties. To compete with recognizable personal injury brands, we needed to do something different. That’s why we figured out the right online growth system to get your SEO going.
Our SEO efforts include:
– Keyword Research
– Page Ranking Strategy
– Multiple Search Engine Submissions
– Backlinking from a Variety of Sites
These core efforts make getting your brand on the 1st page of Google possible.
We began evaluating competitors. How did their pages rank? What were their top keywords? What is their page authority? By asking ourselves these questions, we created an SEO strategy using relevant data.
We monitored the results. Improved our system. And reevaluated our strategy periodically. Optimizing every single page with the best SEO practices we offer.
Our results?
Milam Law achieved 14 keywords ranked at number 1 in as little as 2 months.
Over the next few months of consistent SEO efforts, they ranked even more competitive keywords on page 1 of search results.
Lead Generation Plan
In order to build on the momentum we created, Milam Law firm needed a new Google Ads Pay-Per-Click (PPC) campaign
Our PPC campaign services entail:
- Audience tailoring
- Multiple copy drafts
- Variety of designs
- Advanced geotargeting
We found the right audience. Geo-Targeted the correct locations. Created a unique, professional design. And within the next 15 days, he received over 10 quality leads at $110 per lead. This is fantastic for his area.
Lastly, we needed to create massive brand awareness concentrated in his town of Buford, GA.
Social Media Management
Our strategy for social media involves LinkedIn, Facebook, and Instagram. Each profile aims at offering a mix of educational and service content. We wanted to evoke a professional lawyer, with a loyal personality. And being a Georgia law firm, we needed to keep the content relevant to his audience.
That’s where our style guides and social media strategy come in.
Style Guide
Our clients receive a social media style guide to construct the right content for the right audience. We find that guides make it possible for you to direct how you want your brand to be presented. Each guide focuses on:
- Primary and Secondary Colors
- Font use and size
- Acceptable Logo size and use
- Logo Variations
- Style Inspirations
- Focus Keywords
- Brand voice
- And more!
By covering these bases, we were able to see Milam Law Firm’s followers and impressions grow!
*Social Media Results From July 1st, 2021 – October 1st, 2021 on Facebook Business Suite of Milam Law
As part of our Social Media Services, we boost specific posts to a target audience. Boosting posts is a simple strategy that can increase your reach to new prospects in your area. This is something we find that’s been able to increase our clients’ visibility almost instantly.
From this data, we create custom audiences. Discovering and segmenting these audiences does one important thing: it lowers your costs!
Each audience makes it easier to maneuver your lead generation efforts. Meaning you wont find yourself spending unnecessary costs for unwanted leads.
And in the case of Milam Law, we spent $15! What could you expect from that?
In this case, approximately 1,600 new interactions!
Conclusion
We are proud to be working with Milam Law, in Buford GA, launching them into the world of digital marketing, and helping them beat their local competition. From social media to brand design, to Lead Generation; our team of 9, with over 65 years of combined marketing and sales experience, is your law firm marketing partner to help you get the best cases consistently in your local market without a massive marketing budget.
If you’re interested in learning more about our Law Firm Growth System, and it can be tailored to your law firm, schedule your FREE consultation with our marketing specialist below.
We’re excited to see how we can help you become our next success story!
