An Estate Planning Attorney in Arizona nearly tripled his website traffic within 7 months using our SEO services. Read on to learn more about how we were able to help this law firm!
Law Firm SEO Case Study
The Challenge
When Privatus Counsel came to us, they were a new boutique law firm focused on startups and investment banking law.
Their challenge was that they were unknown and therefore untrusted in the space.
Their web presence was minimal, and no systems existed to drive traffic or generate prospective leads or strategic relationships.
They needed a strong strategy to rapidly build credibility and connections within the industry and geographic area.
The Solution
After performing discovery and due diligence, we learned that the founder was adept at building interpersonal relationships but had no systematic method to establish and nurture strategic relationships that would help his firm grow.
The solution we presented was three-fold:
- Build the Privatus Counsel brand
- Introduce a systematic method to build and nurture relationships
- Optimize the existing website for User Experience and SEO
How did we plan to achieve this?
- Consistent, branded social media posts on multiple relevant platforms
- Proprietary LinkedIn ideal prospect outreach system
- Automated prospect nurture campaigns
- Website Search Engine Optimization (SEO)
The Results
- 5900+ new LinkedIn connections
- 1,700+ ideal prospect conversations started
- 17% social media engagement rate (compared to 1%-5% average)
- 37% increase in web traffic YOY (with no ad spend!)
