Digital marketing is a comprehensive range of strategies that can empower law firms to establish a robust online presence, thus attracting and retaining more clients. In order to assist your practice in making informed decisions, we will briefly outline the anticipated costs associated with common digital marketing strategies tailored to your growth, answering the question: “How much does digital marketing cost for law firms?”
Website Refresh and Rebuild
A well-designed, user-friendly website serves as the cornerstone of your online presence. It’s often the initial destination prospective clients visit to explore your firm and legal services.
Depending on the scale of revisions and the extent of your website, costs can fluctuate. We present two primary tiers of website work for your consideration:
Website Refresh: Priced at $1,500 (or $599 per month with a 3-month commitment), this package includes:
- 30 hours of web development.
- Page redesigns to enhance user experience.
- Search engine optimization for heightened visibility.
- Integration of your website with CRM for streamlined prospect management.
Website Build: Available for $5,000 (or $999 per month with a 6-month commitment), this package encompasses:
- A branding kit designed exclusively for your firm, including a distinctive logo.
- Integration of your website with CRM for seamless prospect management.
- Comprehensive redesign of up to 20 web pages.
- Implementation of a retargeting ad campaign to augment traffic.
- Integration of lead generation forms.
- Deployment of a WordPress build equipped with security plugins.
- Utilization of GoDaddy hosting.
- Configuration of Google Analytics and Tag Manager for effortless metric tracking.
For larger websites and advanced solutions tailored to your firm’s unique needs, reach out to an F22 agent today. Remember, your website is a potent tool for lead generation and establishing trust with prospective clients. Thus, investing in website development is a pivotal stride in your digital marketing strategy.
Lead Generation
The generation of high-quality leads is imperative for law firms seeking to expand their client base. The costs associated with effective lead generation strategies may vary, contingent upon your specific requirements.
Our first tier, Basic Lead Generation, is available at a monthly cost of $999, in addition to 20% of the ad budget (with a minimum monthly ad spend of $1,500). This package includes:
- Access to one paid ad platform (e.g., Google, LinkedIn, or Facebook, depending on your budget and target audience).
- A basic branding kit.
- Ad design and setup.
- A landing page designed to channel ad traffic.
- Configuration of Google Ads, Analytics, Google My Business, and Google Search Console, along with monthly KPI reporting.
The next tier up is the Starter Lead Generation package, priced at $2,000 per month, plus your ad budget. This comprehensive package encompasses:
- Setup and management of one paid ad platform from a selection, including Google, LinkedIn, Geofencing, IP targeting, or Native Ads.
- Management of retargeting ads.
- Social media management, comprising 15 posts per month.
- Initial setup of a Starter branding kit.
- Implementation of A/B testing, graphic design, and ad copy creation.
- Creation of four-step funnel landing pages on your website.
- Design and development of Video Sales Letters (VSL).
- Configuration of form pages and Calendly integration.
- Setup of Google Ads, Analytics, Google My Business, and Google Search Console.
- Integration of Facebook Pixel and/or Google Tracking Code.
- Integration with CRM and/or Email Marketing Software.
- Monthly reporting and analytics.
F22 also provides comprehensive marketing funnel solutions tailored to larger B2B law firms. You can explore these options on our dedicated page or speak directly with an agent.
SEO Services
Search Engine Optimization (SEO) is pivotal for enhancing your website’s visibility on prominent search engines such as Google. We offer two distinct tiers of SEO services for your consideration:
Advanced SEO: Designed to bolster your website’s discoverability, this package costs $799 per month with a 12-month commitment (or $1,500 per month without). It includes:
- A comprehensive website SEO audit.
- Monthly optimizations.
- Extensive link-building across 220+ directories.
- Keyword research and baseline reporting.
- Monthly performance reports.
- Consistent growth in organic traffic.
- Assurance of five new keywords and +25 net rankings.
- Enhancements to page content and structure for an enhanced user experience.
Agency SEO: Available at a cost of $2,500 per month with a 12-month commitment (or $3,500 without), the Agency SEO tier offers all the features of Advanced SEO, in addition to SEO-friendly, keyword-rich blog content regularly published on your website. This approach ensures your website remains optimally positioned without demanding your active involvement.
SEO is a continuous process, pivotal for elevating your website’s standing in search engine results. It stands as a crucial component for law firms aiming to amplify their online visibility and attract organic traffic. Reach out to an F22 agent today for a more in-depth discussion.
Email Marketing
Email marketing provides the means to nurture leads and cultivate client relationships through automated solutions. As your practice expands, implementing automated nurturing funnels becomes imperative to maintain top-of-mind awareness among your target audience, allowing you the bandwidth to engage interested prospects personally.
Automated email marketing solutions are available across a range of budgets, spanning from $599 to $2,499, contingent upon the extent of automation within your sales funnel. Our first tier offers:
- Biweekly cold nurture emails (2 per month) seamlessly integrated within your CRM.
- KPI tracking.
- Monthly management.
Higher tiers progressively guide your prospects through various stages of the sales process, from warm nurture leads displaying interest to post-discovery and post-sales sequences that commence your relationship with new clients on a solid footing. To identify the ideal tier for your practice, you can explore the options on our dedicated page or speak with an F22 agent.
Social Media Management
Think of your social media presence as the digital equivalent of your law firm’s storefront. It represents your online facade and plays a pivotal role in building trust, awareness, and connectivity with your audience.
To maintain an active and engaging digital presence, F22 offers the following options:
Social Media Starter Plan: Priced at $299 for the first month, this plan includes the creation of 15 pieces of custom-designed content distributed across up to 3 platforms, educating your target audience about your legal expertise. We also assist in setting up new social media accounts and business pages, allowing you to concentrate fully on your practice while we oversee your digital presence.
SMM Standard: Available for $399 for the first month, this package includes daily posts on up to 6 platforms. This option is particularly advantageous for law firms looking to rapidly boost their social media footprint. You can subscribe to this contract-free, cancel-anytime social media plan here.
Digital Marketing Solutions for Law Firms
Please note that the aforementioned costs are approximate and may vary depending on the specific services offered by the digital marketing agency, your geographical location, and the degree of customization required. It is imperative to consult with an F22 strategist to obtain precise quotes tailored to your law firm’s distinct requirements. We invite you to schedule a consultation with an F22 strategist today to determine which digital marketing solutions best align with your law practice’s objectives.
